Verbal Identity

What is your brands voice?

What is your brands voice?

Verbal branding involves giving a personality to your business communications allowing your business to have its own voice and strength within the market. Establishing a tone of voice allows your customers to connect with your service and to interact with your businesses on going story.

Creating a tone of voice for your business at the start of your marketing efforts simplifies the procedure of creating ongoing content for your website, your social accounts and and other on and offline content writing. In the long run this reduces the level of effort each time you have create new content as you do not need to start again from scratch each and every time. You can follow an ongoing theme for your business.

The visual and verbal parts of your branding go hand in hand to build the overall impression and reputation of your business. Whether your business is playful or its serious, or whether it is loud or calm. These aspects need to be developed strategically in order to get the ingredients right.

Colouring Department works with our clients to develop this tone of voice that works with their visual brand and speaks to their chosen market.

Deliverables of verbal identity:

  • Developing business names, taglines and USP’s
  • Creating a written vision and mission for the company that can be communicated across the web
  • Developing website content to talk to and connect with your chosen market
  • Establishing a theme for social channels and third party marketing channels

If you need help refining your brand messaging get in contact with us today and we can help you to work on your brand strategy. If you already have some branding material please feel free to share a link to your website or the marketing material here and we will carry out a free branding review

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What our clients say!

Since Aspira started using Colouring Department last year we noticed an immediate transformation in our digital marketing performance. Charlotte & her team provide us with critical insights, creative advice & practical solutions to improving our standing in the marketplace. Their communication, creativity, speed and interpretation of our company goals has led to our inbound leads growing dramatically from our website & SEO.


Phillip McGillicuddy, NBD

We were delighted with the website that the Colouring Department created for Harp Media. From the initial conversations, to the design stages, right up until the final delivery, Charlotte was very helpful and accommodating to our needs. The process was made as easy and straight forward as possible and she was happy to talk through any queries we had about the intricacies of creating a website. Would definitely recommend any businesses looking for a website to get in touch.

Harp Media

Robert Higgins, Owner

Working with Colouring Department has been a pleasant experience thanks to their operational and collaborative attitude, quick and accurate delivery, problem-solving capabilities and professionalism. They understood immediately our business and our needs and came up with interesting design proposals.

Caravel Innovation

Arianna Tibuzzi, CQO