The owner of Candylashes came to use with a blank slate. They had no existing branding and needed a brand-new concept design. The market for eyelash extensions is predominantly female so the choice of pink both represented the available market and the personality of the business owner.
The word candy is covered in hundreds and thousands sweets and the word lashes has been extended to look like the letters are representing the shape of eyelashes. The logo design managed to compliment the personality and style of the business very well.
The project involved creating the general concept for the brand. Once colours, fonts, and layout was decided this was then applied to the social media channels which are the businesses main source of business. This project is a work in progress as we continue to develop the online presence for the client.
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